7 Reasons to Strategically Plan Your Content Mix
Efficient
Strategic content planning saves your business time and money in the long term.
Effective
You can relax, assured your efforts will work for you with a sound strategy in place.
Directive
Your team will always know the right move to make with a strategy to guide them.
Consistent
Strategic planning ensures consistency of branding - essential for growing brand awareness.
Targeted
Good strategic plans ensure your efforts are effectively reaching the right audiences.
Objective
Basing plans on facts and data helps you avoid the pitfalls of subjective marketing choices.
Proactive
Planning helps you avoid reactive campaigns, instead focussing on timely, relevant content.
What elements should I consider including in my strategic plan?
* Brand names * Brand promises * Brand strategy * Campaign messaging * Case studies * Charts and graphs * Communications strategies * Customer profiles * Customer and supplier interviews * Mystery shopper reports * Marketing calendars * Marketing strategies * Mind Maps * Naming * Photos * Pitch Documents * Portfolios * Presentations * Reports * Research data * Resources * Scripts * Slogans * Style guides * Templates * Training materials *