7 Reasons to Include Digital in Your Content Mix 

Affordable 

Costing less than traditional media, digital is highly affordable for businesses of all sizes.

Measurable 

Many digital platforms make it easier to track, monitor and measure campaign results. 

Flexible 

Digital offers so many creative ways to connect and you can usually adjust creative anytime.

Reach 

Digital content is available online all the time, even working for you while you’re sleeping. 

Targeted 

There are great options for targeting online content to very specific, niche audiences.

Interactive 

Audiences love to have their say, engage and interact with brands on digital platforms.

Returns 

More and more people conduct all of their shopping online, making digital great for RoI. 

What digital content should I consider developing for my brand? 

* Advertisements * Articles * Blogs * Brochures * Cartoons and illustrations * Case studies * Catalogues * Charts and graphs * Competitions * Day in the life * Direct eMail * Downloadable resources * eBooks * Fact sheets * FAQs * Forms * Games * Giveaways * Glossaries * Guides * Infographics * Instructions and ‘How to’s * Interviews * Jingles * Letterhead * Linkedin profiles * Lists* Manuals * Memes * Mind Maps * News * Newsletters * Offers * Opinion pieces * Photos * Podcasts * Polls * Portfolios * Predictions * Presentations * Printables * Q and As * Quizzes * Reports * Research data * Resources * Reviews * Search engine marketing * Show reels * Slideshows * Social media advertising * Surveys * Timelines * Tools * Training materials * Videos and vlogs * Webinars * Websites * White papers *